Writing a mission statements
Which also happens, but not nearly as often. The process of carrying out the actions implied with the words often begins with your actions. If your business is friendly to families, or to remote virtual workplaces, put that into your mission.
As you edit, keep a sharp eye out for the buzzwords and hype that everybody claims. If you have a mission statement, make sure it can answer these questions. Avoid following that example. Having great customer service is way harder than writing that into a mission statement.
How to write a vision statement
Qualities like fairness, diversity, respect for ideas and creativity, training, tools, empowerment, and the like, actually really matter. We source local and organic ingredients from farmers we know and partners we trust, supporting our communities and creating meaningful relationships with those around us. Some provide a broader vision of the company. Do think long-term. Keep it succinct. However, since every business in existence at least says that it prioritizes those things, strive for a differentiator and a way to make the general goals feel more concrete and specific. Nobody could mistake that mission with generic hype. Part of the reason people confuse mission with mantra and vision is that many businesses use them together, and many others also redefine them to fit their context. Remember, form follows function, in mission statements, as in all business. Still, some of the best mission statements incorporate a much broader sense of mission that includes, or at least implies, the mission of ownership. Do you only see the business selling to the residents of one small town or do you hope to expand at some point?
I love it when a mission statement defines a business so well that it feels like strategy—which does happen—and I hate it when a mission statement is generic, stale, and completely useless.
Define what your business does for its customers Start your mission statement with the good you do. This is a part of your mission statement, and a pretty crucial part at that—write it down.
Large corporations are in a different position than entrepreneurs and have a different audience. And at one point I realized I was also building a business that was a place where I was happy to be working, with people I wanted to work with; so I wrote that into my mission statement, too.
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